Sales Performance Manager
Most reps don't miss quota
because they're lazy.
They miss it because nobody
showed them what to fix.
Honey BA connects your CRM data to your targets — then tells you, and every rep on your team, exactly what to do next. Setup in 5 minutes. Clarity in seconds.
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No credit card required
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Works with any CRM
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Up and running in 5 minutes
40%
of salespeople still store customer data in spreadsheets & email — not their CRM
CRM.org, 2025
27%
of a rep’s time is wasted on bad or incomplete data — 550 hours and ~$32,000 per rep, per year
Validity, State of CRM Data Management, 2025
84%
of sales reps missed quota in 2024 — not because of effort, but because they couldn’t see what to fix
Salesforce State of Sales, 2024
Built for the whole team
One platform. Every role in sales.
Whether you're carrying a bag or running the team, Honey BA gives you the same thing: a clear picture of where you stand and exactly what to do about it.
Account Manager
Track every account against target. Know your gaps before your manager does.
Territory Manager
See your territory performance slice by slice. Spot which areas need attention this week.
New Business Sales
Keep your pipeline honest. Track create, cover, and win rate against target in real time.
Sales Manager
See the whole team at once. Know who to coach, when, and on what — before the quarter slips away.
Campaign Manager
Set targets by campaign and track ROI at the opportunity level — not just click-through rates.
Sales Analyst
Stop building reports manually. Upload a CRM export and get multi-dimensional analysis instantly.
See It In Action
From CRM to clarity
Upload a CRM export or connect directly. Instantly see KPIs, targets vs actuals, and prescriptive actions for every rep.
Calculated KPIs that actually matter
Create, Cover, Pipeline, Win Rate, Orders — all calculated from your CRM data, measured against targets you set. No formulas. No guesswork. Tracked weekly, monthly, quarterly, or rolling four quarters.
Drill into any dimension
Slice performance by account, geo, territory, campaign, competitor, industry — any field in your CRM. Drag & drop columns. Sort by any header. Find the gaps instantly.
Set targets in minutes, not days
Use the target wizard or bulk upload via spreadsheet. Set targets by rep, by product, by region — at any granularity. Quarterly, yearly, or rolling four quarters. One-off setup takes 5–10 minutes. Everything else is automatic.
Pipeline health at a glance
Stacked pipeline charts show won, commit, upside, and at-risk deals against target. Spot coverage gaps before they become missed quarters.
How It Works
Up and running in under 5 minutes
No integrations. No IT tickets. No consultants. Just your CRM export and a few minutes.
1
Export Your CRM
Pull a standard Excel export from Salesforce, HubSpot, or any CRM. No special format needed.
⏱ 1 minute
2
Set Your Targets
Use the wizard to assign targets to any CRM field — accounts, products, campaigns, regions, reps.
⏱ 3–4 minutes
3
Action
Instant KPIs, gap analysis, and prescriptive actions for every rep, every team, and every target.
⚡ Instant
Features
Everything you need to hit quota
Honey-BA turns your CRM data into a performance engine with targets, KPIs, and prescriptive next steps.
Target Any CRM Field
Accounts, products, campaigns, competitors, industry, geo — if it’s in your CRM, you can target it.
Six Key KPIs
Create, Cover, Pipeline, Win Rate, Orders, and Rolling Four Quarters — automatically calculated, always live.
Prescriptive Actions
Not just dashboards — actionable steps that tell each rep exactly what to focus on right now.
Flexible Time Tracking
Weekly, monthly, quarterly, YTD, financial quarter, or custom date range. Track performance your way.
Team & Rep Views
Every manager sees the full team. Every rep sees their own data. Aligned visibility from C-suite to individual.
Enterprise-Grade Security
Hosted on Heroku (Salesforce's PaaS, built on AWS). Encrypted, isolated, and protected. Same infrastructure trusted by 150,000+ companies.
The Transformation
Monday morning, before and after.
The difference between guessing and knowing.
Without Honey BA
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Targets buried in spreadsheets nobody opens
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Quarter-end panic when gaps appear too late
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Managers guessing who to coach and on what
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Hours wasted building manual performance reports
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Reps with no idea what to prioritise this week
With Honey BA
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Live targets connected directly to CRM data
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Gap alerts in real time, not at quarter end
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Data-driven coaching with specific priorities
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Instant performance view from a single upload
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Prescriptive next actions for every rep, every week
Your quota isn't going to hit itself.
Five minutes to set up. Instant clarity on exactly what to do next.
No credit card required • Up and running in 5 minutes