Honey BA | Enterprise Sales Performance Management with AI

The hidden underperformance problem

That 80% isn't lazy.
They're just invisible.

Performance gets buried in aggregates. The headline number looks fine because a visible few carry it — while the majority of your team is off-track and nobody's caught it yet.

Honey surfaces exactly who, where, and why — so you can manage the 80%, not just celebrate the 20%.

Honey makes the 80% visible. That's where your growth lives.

20% get seen

Visible. Celebrated. Tracked obsessively.

80% stay hidden

Under-coached. Under-targeted. Under your radar.

+20–40% revenue unlocked

From your existing pipeline — $10–20M for a $50M ARR company. No new hires.

The board view — everything looks fine

Strategy dashboard: all sales teams at or near 100% of target

The drill-down — the revenue opportunity in red

Per-rep drill-down revealing hidden underperformance across the same teams

Same teams, same quarter. The gauges say 101% — the drill-down shows exactly which reps and which motions are carrying it, and where the recoverable revenue sits. This is the view your CRM can't give you.

Your CRM is a system of record.
Honey is a system of action.

Predefined reports give you a snapshot. Static graphs show you a trend. Neither tells your Sales Manager what to do next. That's the gap Honey fills.

Where Honey sits

Every actual has a target. Every gap has an owner.

Leadership

Your corporate target

Company → region → team → rep

Allocated top-down

Honey — the target-to-actual engine

Target model

Targets by team, rep, region and product — independent of your CRM’s limits.

Actuals

Opportunities, accounts and owners, synced live from your CRM.

Measurement

Gap, % attainment and drill-down — where you are versus where you should be.

Actuals synced live

Your CRM

Stays your system of record — Honey reads from it and never replaces it.

Target allocation

Start with the number. Allocate it all the way down.

Enter your corporate target once, then allocate it to region, team and rep. Every level is measured against its own share — so the board number and every rep’s number stay connected.

FY27 corporate target $100M

AmericasRegion $50M

EastTeam $25M

Mary JRep $9M

Bill KRep $8M

Susan NRep $8M

WestTeam $25M

EMEARegion $30M

APACRegion $20M

Illustrative example

Traditional CRM

Records what happened. No targets, no gaps, no "here's what to do next."

Static Reports

Aggregated to the point of uselessness. Great for board decks. Useless for coaching.

Honey BA SPM

Multi-dimensional. Dynamic. Prescriptive. Built to answer "who needs my attention and why."

FORECAST CONFIDENCE

A forecast your board will believe

Every CRO dreads the same question: “How confident are you in this number?” Honey replaces spreadsheet guesswork with AI-grounded pipeline intelligence — so your commit is backed by data, not hope.

Pipeline Risk Scoring

Every deal scored by likelihood to close. See which commits are solid and which are at risk — before your forecast call.

Gap-to-Plan Analysis

See exactly how much pipeline you need to build, by rep, by territory, by product — updated in real time from CRM.

Board-Ready Reporting

Automated executive summaries with attainment trends, risk flags, and prescriptive actions. No more last-minute slide decks.

Beyond Sales

Every team, one number

Honey turns performance data into something every department can act on — all aligned to the same corporate objectives.

Sales

Make winning repeatable

Who creates the most pipeline in each market? Who closes against your toughest competitor? See who's winning, understand why — and have them teach the rest.

Marketing

Know what’s working while it’s running

Real-time effectiveness by market, industry, and account type. Move budget to what's working before the quarter ends.

Sales Operations

Board-ready analysis in minutes, not weekends

Revenue leakage reversed, competitive attacks flagged as they happen, market shifts surfaced early — all mapped to corporate objectives.

Enablement & Training

Train where the gaps are

Honey shows exactly which performance gaps cost money — so enablement targets the gap, not the guess.

Product

Spot the markets you’re missing

Segment-level blind spots by market and competitor, plus the over-performers who've already cracked them.

Leadership

The whole company, one view

Corporate objectives against actual performance — every geo, every team, every quarter. The collective effort, measured.

Enterprise Exclusive

The intelligence and control layer for enterprise sales

AI capabilities, native CRM integration, centralised administration, role-based access control, and organisation-wide visibility — purpose-built for enterprise sales teams.

AI & Intelligence — what to do, not just what happened

Ask your data anything, in plain English

Ask questions in plain English and get instant answers. "Show me pipeline by region." "Which reps are below 50% of quota?" Six query types, real-time results, no training required.

The right insight for every role

Eight AI profiles adapt to who is asking: CROs get strategic revenue insight, managers get coaching priorities, reps get personal next actions.

Know which deals are at risk — while you can still save them

AI scores risk across your pipeline, flags at-risk deals before they hit the quarter, and suggests targets from historical performance.

Every market shift, mapped before the QBR

Actionable SWOT analysis at every level: competitor trends, biggest wins and losses, geographic and industry shifts across rolling quarters — with prescriptive actions to correct course.

Platform & Integration — fits your stack, stays in sync

Always current — no exports, ever

Enterprise connects directly to CRM. No exports, no uploads, no manual steps — dashboards are always current and always in sync.

Zero duplicate security admin

Honey BA inherits your CRM security model automatically. Every user sees exactly what they're entitled to see — no duplicate permission setup, no data leakage, no admin overhead.

Dashboards built around your metrics — no code

Build dashboards around the metrics that matter: visualisation types, diverging gap-vs-100% charts, sort order, group filters, and date ranges — no code required.

Set targets once, push them everywhere

Sales Operations owns targets for the whole organisation from one place. Define quotas by rep, region, product, or any CRM field; push live instantly; bulk import/export via CSV or Excel.

Administration & Security — control you can prove

Run the whole deployment from one panel

A dedicated admin dashboard with full user account control (create, update, deactivate, delete), role and permission assignment, and data access management — secured with two-factor authentication.

Everyone sees exactly what they should — nothing more

Every user sees only what their role allows: a Global VP sees the company, a Geo Director their territory, a rep their patch — mirroring your CRM org structure automatically.

One secure login for everyone (SSO)

Okta single sign-on across your organisation, Google login as a convenience option, and future providers (Microsoft, OneLogin) by change request. Account lockout protects against brute force.

Enterprise-grade AI security

Your data stays yours: encrypted in transit and at rest, isolated per organisation, never used to train AI models, and never shared across customers.

Audit-ready by default

Full audit trail of every administrative action, user activity logs with login history, and session management with HTTPS enforcement and automatic timeout.

We do the heavy lifting

Corporate accounts are set up by the Honey team: account configuration, CRM field mapping, hierarchy setup, and user provisioning — with training and a named success manager.

Book a Demo →

Features

The complete rep toolkit — included as standard

Targets, KPIs, and prescriptive next steps for every rep, out of the box — no add-on modules, nothing extra to buy.

Target Any CRM Field

Accounts, products, campaigns, competitors, industry, geo — if it's in your CRM, you can target it.

Calculated KPIs

Create, Cover, Pipeline, Win Rate, Orders, Rolling 4 Quarters — automatically calculated against your targets.

Prescriptive Actions

Not just dashboards — actionable steps that tell each rep exactly what to focus on right now.

Team & Rep Views

Manager sees the whole team. Each rep sees their own targets. Aligned visibility top to bottom.

Enterprise Security

Hosted on Heroku (Salesforce's PaaS on AWS). Your data is encrypted, isolated, and protected.

Flexible Time Tracking

Weekly, monthly, quarterly, YTD, or custom date ranges. Track performance on your schedule.

Your CRM shows what happened. Honey shows if it was enough.

87% of sales teams are struggling to hit quota right now.

That 80% isn't lazy.They're just invisible.

Your CRM is a system of record.Honey is a system of action.