60–80% of your sales team is missing quota right now.
It’s not a people problem. It’s a visibility problem.
Let's be honest for a second
Your CRM is full of data.
Your spreadsheets are full of formulas.
Your inbox is full of excuses.
Your pipeline isn't full of revenue.
37%
of CRM users directly losing revenue due to poor data quality
Validity, State of CRM Data Management, 2025
31.8%
of annual B2B revenue lost to sales inefficiency across the organisation
Zilliant, Global B2B Benchmark Report, 2024
87%
of B2B sales professionals struggling to hit quota — at every level
Xactly, Sales Compensation Report, 2025
You already know that 60–80% of your reps are missing quota. The tools you have weren't designed to fix that. They were designed to record it.
Honey-BA's SPM platform was built for one thing:
turning that uncomfortable number into a plan. Not a report. Not a dashboard. A plan.
turning that uncomfortable number into a plan. Not a report. Not a dashboard. A plan.
The hidden underperformance problem
That 80% isn't lazy.They're just invisible.
Performance gets buried in aggregates. Top-line numbers look fine because your star performers are carrying the team. The other 80%? They're underperforming and nobody's caught it yet.
Honey surfaces exactly who, where, and why — so you can manage the 80%, not just celebrate the 20%.
Unlock an additional 20–40% in revenue from your existing team — without hiring a single person.
Your star performers
35%
Visible. Celebrated. Tracked obsessively.
The hidden majority
80%
Under-coached. Under-targeted. Under your radar.
Honey makes the 80% visible. That's where your growth lives.
Your CRM records what happened.
Honey tells you what to do about it.
Predefined reports give you a snapshot. Static graphs show you a trend. Neither tells your Sales Manager what to say on Monday morning. That's the gap Honey fills.
Traditional CRM
Records what happened. No targets, no gaps, no "here's what to do next."
Static Reports
Aggregated to the point of uselessness. Great for board decks. Bad for Monday morning.
Honey-BA SPM
Multi-dimensional. Dynamic. Prescriptive. Built to answer "who needs my attention and why."
AI-Powered Gap Analysis
See exactly who’s above and who’s below target.
Honey’s fully customisable dashboard includes waterfall analysis that breaks down every rep’s performance gap in a single view. Green means ahead. Red means behind. No ambiguity, no spreadsheet gymnastics.
This is the view your Sales Managers will open every Monday morning.
Performance Leaderboard
Every rep. Every target. Every gap.
The leaderboard shows Target vs Actual for every account manager, colour-coded so you can spot who needs attention in seconds. Sort by any column. Filter by geo, product, or team.
No more waiting for a report. No more asking “how are you tracking?” The answer is right here.
Sales Performance Management (SPM)
Every KPI. Every rep. Real time.
Features
Everything you need to hit quota
Honey-BA turns your CRM data into a performance engine with targets, KPIs, and prescriptive next steps.
Target Any CRM Field
Accounts, products, campaigns, competitors, industry, geo — if it’s in your CRM, you can target it.
Calculated KPIs
Create, Cover, Orders, Win Rate, Rolling 4 Quarters — automatically calculated against your targets.
Prescriptive Actions
Not just dashboards — actionable steps that tell each rep exactly what to focus on right now.
Team & Rep Views
Manager sees the whole team. Each rep sees their own targets. Aligned visibility top to bottom.
Enterprise Security
Hosted on Heroku (Salesforce’s PaaS on AWS). Your data is encrypted, isolated, and protected.
Flexible Time Tracking
Weekly, monthly, quarterly, YTD, or custom date ranges. Track performance on your schedule.
Enterprise Exclusive
Fully Customisable Dashboards
Build dashboards around the metrics that matter to your business. Choose visualisation type, configure diverging bar charts to show gap vs. 100%, set sort order, apply group filters, and define date ranges — all without touching a single line of code.
Salesforce Permissions Respected
Honey-BA inherits your Salesforce security model automatically. Every user sees exactly what they’re entitled to see in Salesforce — no more, no less. No duplicate permission setup, no risk of data leakage, no admin overhead. Your existing Salesforce roles and profiles just work.
Seamless CRM Synchronisation
Enterprise connects directly to Salesforce. Data flows automatically — no exports, no uploads, no manual steps. Your dashboards are always current, always accurate, and always in sync with what’s happening in the field.
Centralised Target Management
Sales Operations sets and owns targets for the entire organisation from a single place. Define quotas by rep, region, product, or any CRM field — then push them live instantly. No spreadsheet round-trips, no version conflicts, no waiting on Finance.
The Transformation
Before Honey-BA vs. After
❌ Without SPM
✗
Targets trapped in spreadsheets nobody opens
✗
Quarter-end surprises when reps miss quota
✗
Managers guessing where to coach
✗
Hours building manual reports
✗
No clear next action for reps
➔
✅ With Honey-BA SPM
✓
Live targets connected to actual CRM data
✓
Real-time gap alerts before it’s too late
✓
Data-driven coaching with clear priorities
✓
Live dashboards via continuous CRM synchronisation — no uploads, ever
✓
Prescriptive actions for every rep, every week
Enterprise Solution
Tailored to your organisation
Enterprise
Custom
Tailored to your organisation
✓
Unlimited opportunities
✓
Direct CRM integration
✓
AI prescriptive recommendations
✓
Corporate KPI views — top to bottom
✓
AI performance alerts & reporting
✓
Consulting services & admin support
✓
Customisable targets & dashboards
Book Enterprise Demo
Transform your entire sales organisation
Get a full view of pipeline, coaching, and performance across your enterprise.
Speak with our team about custom implementation.