Sales Performance Management (SPM)

Unlock the 20–40% revenue hiding in your CRM

Honey-BA turns your CRM export into instant dashboards with targets, KPIs, and prescriptive actions — so every rep knows exactly what to do next.

5 min

Setup time

Zero

Integrations needed

20–40%

Hidden revenue

B2B companies lose up to 31.8% of annual revenue to sales inefficiency — that’s $31.8M for every $100M in revenue

Source: Zilliant Global B2B Industry Benchmark Report, 2024

87%

of B2B sales professionals are struggling to hit quota — at every level of the organisation
Xactly, Sales Compensation Report, 2025

37%

of CRM users are directly losing revenue as a consequence of poor data quality
Validity, State of CRM Data Management, 2025

40%

of salespeople still store customer data in spreadsheets and email rather than their CRM
CRM.org, 2025
The Problem

Your CRM holds the answers.
You just can’t see them.

Sales teams export data, build spreadsheets, argue about numbers — and still miss 20–40% of the revenue hiding in their pipeline.
Without Honey
CRM Visibility

35%

CRM Visibility
Time to Insight

Days

Export, VLOOKUP, pivot, share, repeat
When You Find Out

Too Late

Quarter-end surprises, every time
VS
With Honey
CRM Visibility

100%

Every rep, every target, real-time
Time to Insight

Minutes

Upload, set targets, see results
When You Find Out

Right Now

AI alerts before it hits the quarter
See this transformation in 2 minutes
Try the Interactive Demo  →
The Solution

From CRM to clarity

Upload a CRM export or connect directly. Instantly see KPIs, targets vs actuals, and prescriptive actions for every rep.

Auto-Calculate KPIs

Create, Pipeline, Win Rate, Orders — all calculated from your CRM data. No formulas. No errors. No waiting.
Targets vs Actuals
Rolling Quarters
Real-Time

Prescriptive Actions

Dashboards show what happened. Honey tells your team exactly what to do next. AI-powered coaching for every rep.
Rep-Level Coaching
Manager Alerts
AI-Powered

Target Anything

Accounts, products, campaigns, competitors, geo — if it’s in your CRM, you can target it and track it.
Any CRM Field
Any Granularity
Bulk Upload
How It Works

Up and running in minutes.

Two paths in. The same powerful clarity out.
1
Connect Your CRM
Export & Upload
User
Pull a standard export from any CRM. Drop your file into Honey. That’s it.
⏱ 2 minutes
Connect Salesforce
Enterprise
One-time connection. Honey syncs automatically — no exports, always current.
⚡ Always in sync
1
Connect Your CRM
Use the wizard or bulk upload. Accounts, products, regions — any field, any level.
⏱ 3 minutes
Same for both paths
1
Connect Your CRM
Instant KPIs, gap analysis, and prescriptive actions for every rep, every team, and every target.
Instant results
Try the Demo  →
Self-serve — sample data included
OR
Book an Enterprise Demo  →
We’ll walk you through it live

Simple, transparent pricing

Start free with the demo. Upgrade when you’re ready.

Salesperson Plan

$10/mo

or $100/year (save 17%)

Up to 200 opportunities

Target setting wizard

Create, Pipeline, Win Rate, Orders KPIs

Graphs & data visualisation

Prescriptive recommendations
Start Free Demo

Manager

$25/mo

or $250/year (save 17%)

Everything in Salesperson, plus:

Up to 2,000 opportunities

Bulk target upload via spreadsheet

Extended tracking periods

White Glove Support
Start Free Demo

Enterprise

Custom

Tailored to your organisation

Unlimited opportunities

AI prescriptive recommendations

Corporate KPI views — top to bottom

AI performance alerts & reporting

Consulting services & admin support

Customisable targets & dashboards
Book Enterprise Demo

Still reading? Just try it.

The demo takes 2 minutes. Sample data is pre-loaded. See exactly what your team performance looks like when targets meet real data.
Launch the Demo Now  →
Free • No signup required • Sample data included
Choose your path to clarity. Start free, upgrade when you’re ready.