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If you’re a Sales Manager, you know the frustration of these common pain points:

1. The "I Can't See What's Broken" Problem

You know someone on your team is underperforming, but you can't pinpoint exactly where the issue lies. Is it their pipeline generation, or are they struggling to close deals? This is the difference between a high-activity rep with a low close rate (they may be brilliant at building pipelines but have a really low close rate) and one who just needs more opportunities. Without this granular insight, you waste time training the wrong skill.

2. The Dreaded GAP: Too Late to Fix

Your team's target is clear, but their actual performance feels disconnected from it. By the time you review the numbers, you're deep into the quarter, and the gap between Target and Actual performance is already too large to bridge. You need a live, clear picture of that gap, now.

3. Training is a Shot in the Dark

You invest in training, but you can't tie it to a specific, measurable need for an individual rep. Generic training doesn't increase revenue; targeted intervention does. You need a tool to highlight where added training may be needed or other strategies need to be put in place to maximise the efficiencies of your team.

💡 Introducing Honey-BA: The Insight You Need to Win

Honey-BA is an online platform designed for sales personnel/professionals which is accessed by subscriptions. It is not a CRM product but it is compatible with, and works with, CRM data.

Our main mission is to help sales personnel improve sales performance using just their existing CRM data and sales targets. Here is how we solve your biggest pain points:

1. Precision Diagnosis: See the Full Performance Breakdown

Honey-BA allows you to upload your CRM data and import either your individual sales targets or your team's sales targets. The platform will map these against the sales CRM data supplied.

This gives you a clear breakdown showing Target, Actual (what they've actually achieved), the crucial GAP (the difference), and KPI for each category. It shows this either as a monetary figure or percentage. This highlights if your rep is a great prospector but a weak closer, giving you the focus for corrective action.

2. Traffic Light Clarity & Total Visibility

Sales managers would see this breakdown for each sales rep in their team so they can see who needs assistance and where.

To make this data instantly actionable, Honey-BA uses a traffic light system:

• Green: Indicates a rep is on track or exceeding their target.
• Red: Immediately highlights that they are off target.

Managers can also easily filter the data by sales rep, job title, product/account, or by geography/area.

3. Immediate, Actionable Recommendations

We go beyond simple reporting. Honey-BA generates recommendations off the back off the analytics to help sales personnel or managers take next steps to actually achieve their targets.

For example, a recommendation would show how much more revenue a rep would need for a specific account to hit target for that quarter/window. This turns a vague goal into a clear, measurable next step.

The Bottom Line: Better Performance, Higher Revenue

By gaining better insight into the working patterns of your existing salesforce, you maximise efficiencies to increase both revenue and overall performance—beneficial for the individual rep, the manager, and the company.

Ready to stop guessing and start leading with data?

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